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Digital Marketing Certificate Course in Kolkata

Course Introduction

Digital Marketing is topic of discussion among business owners, Business and sales managers, Search Engine marketers and Search Engine optimizers. Gone are the days when offline-marketing were sufficient for business advertisement and promotion. The time has changed and one must blend conventional marketing strategy with Digital Marketing to tap full potential of business marketing and advertising. Becasue of pan-india quality training. Acesoftech Academy is best Digital Marketign Course Institute in Kolkata.

Acesoftech Academy, a premier I.T. Training institute in Kolkata which provides SEO (Search Engine Optimization) training, PPC Training, SMM and SEM and Digital Marketing training.
We provide classroom Digital Marketing Training in Kolkata as well as Online Digital Marketing training all over the world.This course is supported by video tutorials (Video tutorials is prepared by same trainer who will be providing training) and book in the form of soft copy or hard copy .This will help you to get in-depth knowledge about below subjects.

Objectives & Outcomes of this course

This Digital Marketing course in Kolkata will enable you to:
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  • Enhance knowledge of current and latest updates of Digital Marketing concepts, approaches and you will also get acquainted with how you can use Digital Marketing with conventional marketing strategy.
  • Enhance knowledge of understanding of the factors that impacts visitor’s behaviour in the digital economy.
  • Develop updated and in-depth knowledge in the practices that relate to digital and data-driven marketing, including data analysis and planning.
  • Make a comprehensive plan for you or your clients business Digital Marketing strategies. You will also be able to know how with lesser budgets you can get maximum benefits
  • Do comprehensive research and apply those expertise in particular area to make your business presence felt to the potential customers
  • Gain knowledge of how to advertise your business on domestic as well as international market to increase visitors and ultimately more income

Topic 1

Understanding Digital Marketing
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  • What is digital marketing?
  • How digital marketing is different from traditional marketing?
  • Why digital marketing must be combined with traditional marketing?
  • How Digital Marketing is affecting business?

Topic 2

Website planning and architecture
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  • Understanding nature of business for website
  • Understanding customer requirements and your suggestions
  • Choosing right domain name
  • Understanding target audience
  • Getting the website ready which is mobile friendly
  • How to get developed User-friendly and SEO friendly website?
  • Why UX/UI of website is crucial for better marketing?

Topic 3

Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
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  • What is Search Engine Optimization?
  • How search Engine works?
  • Why we need SEO?
  • Keyword research and competitors analyses
    o Using different tools for finding best keywords
    o Using Google’s Keyword Planner for finding best keywords
    o Finding target audience
    o Applying the collected the keywords in the website
  • On-page SEO
    o Title optimization
    o H1,H2 etc optimization
    o Image optimization
    o Content optimization
    o URL optimization
    o Internal structure and Sitemap
    o Google sitemap
    o Google Webmaster
  • Off-Page SEO
    o Understanding concept of Back links
    o How to get effective back links
    o Social Bookmarking
    o Content submission
    o Forum submission
    o Press-release
  • Local SEO :
    o How to optimize your website for local search?
    o Why local search you should never overlook?
    o What is Google Local listing?
    o How to optimize Google’s local listing?
  • Web audits and analysis
    o How to use tools to find internal links?
    o How to use tool to find competitors backlines?
    o How to analyze your own website using tools?
    o How to check page speed and optimize it?

Topic 4

Social Media Marketing (SMM)
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  • Understanding Importance of Social Media
  • What is social Media Marketing and why it’s important for online presence and branding?
  • Detailed coverage on Facebook in this Digital Marketing Course in Kolkata syllabuus
  • Detailed coverage of Twitter
  • Detailed coverage of Google plus
  • Detailed coverage of LinkedIn

Topic 5

E-mail Marketing
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  • Why email marketing for business?
  • Understanding Do’s and don’ts of E-mail marketing
  • Creating attractive email content
  • How to avoid web spamming?
  • How to track your email conversion sand visitors through emails?

Topic 6

Lead generation and conversion
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  • Understanding Lead generation process
  • Why leads are essential for target customers?
  • How to collect genuine leads?
  • How to use your lead for best results?
  • Understanding newsletter for lead generation

Topic 7

Digital Display Marketing
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  • What is banner advertising?
  • How to advertise your banner on You Tube?
  • How to advertise your banner on Facebook?
  • How to advertise your banner through Adword?
  • Identifying websites where we can advertise our banners
  • Text Links vs Graphic links

Topic 8

E-commerce website marketing
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  • Understanding concept of how e-commerce websites works
  • How UI/UX is crucial for e-commerce websites?
  • How to Apply Organic SEO strategy for e-commerce website promotion?
  • Using Facebook for online promotion of e-commerce website
  • Doing On-page and Off-page SEO for e-commerce websites

Topic 9

Adword (PPC) campaign
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    What is PPC?

  • How it’s different from Organic SEO?
  • How to create Adword account and manage?
  • How to create successful campaign?
  • How to create better ads?
  • Understanding bidding in Adword
  • Understanding conversion in PPC

Topic 10

Mobile Web Marketing
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  • Understanding Mobile Marketing
  • Why mobile marketing you should not overlook?
  • How mobile advertising is different from desktop version?
  • How to create effective banners for mobile marketing?
  • What is mobile apps and how to optimize it on Google play?

Topic 11

Blog and earning through Adsense
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  • How to create free blogs?
  • How to write effective blogs?
  • How to optimize blogs?
  • Engaging your visitors in your blog?
  • How to apply for AdSense?
  • How to earn extra money through AdSense?

Topic 12

Affiliate Marketing
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  • Understanding Affiliate Marketing
  • How to find best paying affiliates sites?
  • Detailed coverage in CJ(commission junction)
  • How to optimize your blog and website for affiliate marketing?

Topic 13

Web Analytics and visitors tracking
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  • What is Google Analytics?
  • How to create analytics accounts?
  • How to integrate code on your website?
  • How to track your visitors?
  • How to optimize your blog/website as per users visits?
  • Changing your business strategy as per your visitors behaviour

Topic 14

Content Marketing
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  • Why quality content is essential for website?
  • How to write unique content?
  • How to engage your visitors with useful content?
  • How to submit your content in the web for link generation?
  • How to earn as freelance content writer?

Topic 15

YouTube Advertising
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  • How to post your video on You Tube?
  • How to optimize video for better search presence?
  • How to advertise on You Tube?
  • How to earn money on You Tube?

Topic 16

Using WordPress for SEO and Digital Marketing
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  • What is WordPress?
  • Why WordPress is best for blogging software?
  • How to install WordPress?
  • How to change theme?
  • How to add content?
  • How to SEO optimize WordPress website?

Topic 17

Online Reviews and brand reputation
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  • What are online reviews?
  • How this affects your business?
  • How to get reviews from your customers?
  • How to give polite reply for bad reviews?

Topic 18

Digital Marketing and Artificial Intelligence
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  • What is AI (Artificial Intelligence) ?
  • How AI works?
  • Use of AI in Digital Marketing.

Topic 19

Guaranteed Earning as a freelancer
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The Freelance & Bidding Course is also included with this course. The course fee is Rs. 5000/-. But we are providing that course free with the Digital Marketing Course in Kolkata. So, there is a huge 5000/- discount with this course.

There are a lot of students who are successful in doing freelance and bidding courses. They are doing jobs as well as earning from home at their free time. So, why you lag behind?

Topic 20

Free Website, Domain and Hosting
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We provide free Hosting and We set up a WordPress website for you.

To make you a professional Digital Marketer, we don’t teach you theory only but make you do a lot of practice. We provide a free ‘.com’ domain name of your choice(if available). We set up your website with WordPress and provide you theme which you can customize.

That website will be totally yours which you can use later even after your course is finished. You can use the website as a blog, or eCommerce website also.

We also provide you a video that will be helpful for you to modify and customize the website.

If you buy domain+hosting yourself, it will cost you a minimum of Rs.1500 to Rs.2000 which we provide you free of cost.

While going for an interview, you can include this website URL in your resume and show this website as a live project also.

This website you can use as a freelancer and you can earn extra money either through AdSense, Affiliate Marketing or other online sources that we teach.

How This Program Will Improve Your Career Prospects?

This Digital Marketing training course in Kolkata will help you to:
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  • Grow your career prospects
  • Enhance your essential marketing skills
  • Expand and increase your customer base
  • Always get an edge over the competitors

Who should join this Digital Marketing  Course?

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  • Anyone who is interested in building a career in Digital Marketing
  • Anyone who is related to sales and Business Development
  • Who is already in conventional advertising marketing and want to gain modern online advertising strategy.
  • Business owners or managers
  • SEO professionals to enhance their knowledge

Why Acesoftech Academy is the Best Digital Marketing Training Institute in kolkata?

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  • Acesoftech Academy is one of the earliest Digital Marketing Training institute in Kolkata. We have started SEO training in 2010.
  • Our CEO Umar Rahman himself is working on Digital Marketing as well as providing training since 2006.
  • Our Digital Marketing course is designed by Umar Rahman himself.
  • Our students are working in Top companies like Google, Microsoft, IBM , TCS, Capgemini and other top notch IT companies.
  • We provide online, off-line as well as week-end Digital Marketing Training course in Kolkata.
  •  There are a lot of Digital Marketing company owner who are alumni of Acesoftech Academy.
  •  Few training centre owners are from Acesoftech Academy Digital Marketing pass alumni.
  •  Acesoftech Academy has provided Digital Marketing Course in Kolkata and other corporate comapnies such has Capgemini,CIMFER and IFB industries.
  •  We have Digital Marketing Alumni from countries such as USA, UK, UAE and Australia etc.
  •  We help in Google certification, blueprint certification and hubSpot certification also.
  •  Acesoftech Academy helps in freelance & Bidding work. Through which one can earn money from home.
  •  We help in AdSense and Affiliate marketing also through which you can generate extra income.
  •  We provide free premium theme and free hosting were you can host your own websites.

The Role And Responsibilities of Digital Marketer

A digital marketer is responsible for a wide variety of tasks, all aimed at promoting a company or product online. The most common responsibilities include:

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  • Planning marketing campaigns and strategies.
  • Writing copy for websites, social media, ads, and other online platforms.
  • Managing and running camping facilities.
  • Generating website traffic through various means such as SEO, social media engagement, and lead generation.
  • Increasing brand awareness through online marketing initiatives.
  • Tracking and analysing data to gauge the effectiveness of marketing campaigns and strategies.
  • As a digital marketer, it is your responsibility to increase brand awareness for your company or client. This can be done through various online and offline marketing channels.
  • Personal brand is another work of a Digital Marketer. Personal branding is term which is used to promote any professional or individual such as doctor, lawyer, public, speakers etc.


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Digital Marketing FAQs

Acesoftech Academy provides class-room as well-as online instructor based live online training. You can take 4 month course, 6 Months course and 1 year also which includes latest and updated digital marketing training modules. Typical classes last between 4 and 6 months and can be taken either in week-end or week-days also as per your time and schedule.

One skill that is in-demand in the 21st century is digital marketing. Not to mention, UI/UX design is an essential component of any application we develop. Acesoftech Academy offers courses that are specifically tailored for the youth who are going to shape India's core IT workforce in the coming years. So, while we have 3 types of courses on digital marketing offered here, students can also learn web development, content writing and UI/UX design. We start the course from basic and ends the course with making you a professional digital marketer.

Acesoftech Academy offers a hybrid online and class-room learning style for all our courses. That way, no matter what your preference, you'll find a class that suits you. Digital marketing course in Kolkata are available both online and in the classroom. In fact, students who prefer to learn just from an online course even we provide a discount on their courses! The only requirement is that the student must a computer with regular internet access.

Online classes can be a convenient and rewarding way to learn. You'll never have to miss out on the opportunity to improve your skills because our sessions are recorded for later viewing, meaning there's no need to take time out of your day. Additionally, in-person live classes provide another type of learning experience altogether. That said, it's up to you where and how you want to learn. We offer both online and offline options at Acesoftech Academy. So, if you are searching for online Digital Marketing Course in Kolkata, India you can take our classes with full confidence.

We’ve put together few amazing reasons why Acesoftech Academy is the perfect choice for your needs, in addition to providing you with course curricula, our focus is on hands-on and live project training.

We care more about results than anything else. Our commitment to guaranteeing placement has made us one of the most well-known digital marketing training institutes in Kolkata. Established in 2009, our Digital Marketing Training institute has been providing training since 2010 and since then we have never looked back.

Course Design

Our CEO, Mr. Umar Rahman himself has been working on Digital Marketing for last 16 years. He has designed the course module himself. Apart from that most of the parts of the training he covers himself.

One of the earliest Digital Marketing Training institute in Kolkata

Acesoftech Academy has started Digital marketing course in year 2010 (That time it was called SEO Course).Since then we have trained hundreds of Digital Marketing students who are working in different companies from around the world.

Week-end Classes

Acesoftech Academy also provides week-end classes which can be taken by the aspiring candidates who is working professional. Those who does not have time in the week-days to attend, Acesoftech Academy takes care of such candidates and try to adjust the timing so that along with doing job they can enhance their skill.

100% placement assistance

Acesoftech Academy is a well-known Digital marketing Training institute in Kolkata and most of the IT companies know us. They send their request regularly to us, we send our candidate to them and they hire them.

Project is important

We provide them free hosting so that they can host their own domain and also you learn with real-time live project.

Digital marketing is the process of using electronic channels to promote or market products or services. This can include online advertising, social media, email marketing, and more. The goal of digital marketing is to reach a target audience through these channels and convert them into customers or leads.

By learning digital marketing, you'll be able to reach more people with your message and sell more products or services. Additionally, digital marketing is a rapidly changing field, so it's important to keep up with the latest trends and best practices. Finally, as more and more businesses move into the digital space, there will be an increasing demand for digital marketers who are able to help companies grow their online presence.

For pursuing Digital Marketing courses, there is no age bar, there is no education bar. But the general criteria for enrolling is 10th pass. If you have a laptop and basic understanding of computers and the Internet ,you can join this course.

We have two types of courses: 4 Months and 6 Months courses. Course fees for 4 Months is INR 20,0000 and course fees for 6 Months is INR 30,0000/-

We provide our own certificate. But we help in getting other certificates like Google ,Facebook blueprint and hubspot certificates as well.

We have two types of courses. 4 Months and 6 Months there are more than 30 modules in the course.

Yes, after successful completion of the course, we provide 100% placement assistance to our students. We have our own job portal where hundreds of companies are registered and post their jobs.

Maximum student batch size is 5-6 per batch so you can have your time. Also, being the batch size smaller gives individual students the opportunities to ask the questions and get solved the queries.

Digital marketing is high in demand in the market. So, there is a great chance of getting a lucrative salary after completing a digital marketing course in Kolkata. If you check any job website you can search and see, there are a lot of jobs available in the market.

Yes, we provide week-end classes also. So, in case you are a working professional, you can join the class on the week-end also.

Average salary for a fresher Digital Marketer is INR 1,20,000 to 1,80, 000 per year. Once you are 3-4 years experience you can expect minimum 4,80,000 to 7, 20,000/-

You can get record-class video of the class. So, even if you miss the class because of some reason, you can watch the missed class and cover the missed class.

We provide PDF, and pre-recorded videos as course material. You can study at home.When you attend the class you can ask the question or queries that will arise while watching the videos orr ready the PDF book.

There are more than 1700 I.T. companies only in Kolkata. Most of them work in Digital Marketing. They need a Digital marketing executive to handle their clients' projects. So, if you take a Digital Marketing course in Kolkata, your time and money will not be wasted at all. Apart from that as you know Digital Marketing is used in any company irrespective of the sector.

There are more than 10 IT companies in Kolkata which are ex-student of Acesoftech Academy.They're working for handsome money after learning Digital Marketing course. We will guide you how you can open your own digital marketing agency after learning the courses properly.

With the advent of 4G, 5G in India, doing online Digital Marketing courses is easy. However, offline class is always preferred as compared to online. We provide both the modes, online as well as offline courses. We have our class-room training centre in Kolkata, India.

Digital marketing courses come with various types of earning opportunities. Doing this course, you can do freelance work and add income to your family without joining any office.

If you are a student, you can learn this course and there are different opportunities of earning. That we will teach you during the course. So, as a student you can pursue your studies and also earn money side-by-side.

Our Training institute is located at Topsia, near Science city.

Digital marketing is the only course that provides a wide range of earning facilities. After completing the Digital Marketing training you will be able to work as a freelance digital marketer.

Yes, there are different types of earning opportunities after doing a digital marketing course. Such as freelancer SEO content writer, Freelancer on-page SEO optimizer, freelance backlink creator etc.

Yes, fees can be paid in instalments. We have an easy instalment facility for the fees payment so that you can pay the amount easily.

We teach in two mediums Hindi and English.

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