It has often been seen that
every webmaster, SEO professionals and website owners have been hit unnoticed
by the release of an update between the 7th and the 8th
March 2018. Websites monetising low-quality contents fall victims. There are several
websites which are likely to suffer a low traffic rate in a very drastic
exponential downturn. Before the public comes under notification about the new
update on 23rd of March, the websites that were affected have been
trying their best to unveil their cause which had appeared to Google Fred
Update.
However, before heading
on to any further explanations, we first need to know about the Google Fred
update. The definition and briefing about Google Fred updates along with its
causes and effects have been summarized below.
It basically refers to update
in an algorithm that helps to find black hat strategies which are implemented
to the sites that use it to generate aggressive monetisation that ranges from
excess on advertisements, low-quality content to the poor user benefits. It is
an invention that has brought a great impact on Google’s website ranking
quality and standard. The Google Fred hence is not just single update but it
encircles several different updates.
How
did Google Fred update was named?
It might sound a bit
peculiar or even ridiculous but Google Fred update was named after Gary
Illyses. The Google webmaster analyst IIlyses on 4th March 2017
wrote that the Google search update will be called Fred unless otherwise
stated.
What
has spurred the creation of Google Fred?
Google Fred keeps
altering owing to the tradition of the company Google. It does so in search of
engine algorithm. The reason behind this is to satisfy the users. The string of
such events grew from 2015 and the trend still 2017. Many companies without any
fore warming have been really struck by this movement.
How
to distinguish Google Fred update from past Google updates?
None of the past Google
updates has tackled the issue of quality as Google Fred does. This is the
feature that makes Google Fred update different from all the other updates in
past.
Which
sites are mostly affected by the Google Fred updates?
This question is asked
most of the times that which is the site affected most by the Google Fred.
However, this was never unveiled by Google. Though, through research, it has
been found, that the set of companies that prioritises monetisation over user
benefits is affected the most. This is the only reason why Google Fred update
was made.
How
to recover from Google Fred Update?
It is likely that your
site has been beaten by Google Fred update, the very first thing to do is to
check if multiple sites are also hit or not. If several sites have been
affected that shows that it has really been Fred. Otherwise, it is not Fred you
should also start looking into other necessary sites to fix issues and other
traffic problems.
There must be a reason
behind your website suffering from the Google Fred updates. This is because;
probably you have got something wrong in the quality of your website. The
document which you can use to your aid i.e. to recover goes by the name of
Google Webmaster Guidelines. You need to read it first and check if your site
violates any of the guidelines and then rectify the mistake. You can also check
on the Google search quality evaluator guidelines. This document shows you the
best ways of evaluation of Google analyses for your website.
It is totally agreed that
the weakness of your website is caused by Fred for a long time but it also
depends upon you to a great extent. The earlier you report about the problem
the faster the recovery takes place. You can make your traffic thrive again.
These were certain
briefings on Google Fred Update which is, as it is concluded that not healthy
for your site. However, it is not much of a problem because it can be recovered
as soon as the problem is reported. You can then run your site in a healthy
manner.
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