Many changes have taken
place in the mobile device market which has set great challenges to designers
and all those who have or want to create a web site. This acceleration of the development
of tablet and mobile phones has caused major problems to web site owners. They
were imagined and designed for desktop computers and laptops which have screens
much larger than that of mobile phones and tablets, existing websites could not
fully display content on new devices. This particular problem has altered the
rules of web design roots. According to the best web design company in Kolkata,
the solution to such problems that have cropped up with the challenges of
technology is in responsive web design.
According to a web design agency in Kolkata, responsive web design has enabled exactly what the market has been looking for. Content that will remain well visible and readable on all the portable devices like mobiles and tablets. This also ensures a great user experience. The core of this design lies in its name. Responsive web design allows the site to respond to the size of the screen. The design is premised by placing the elements into the grid so that the elements are displayed from the top, bottom, undisturbed, flowing, one below the other as the user scrolls up or down, providing the user with an ideal view of the content. This layout of these elements is called Multiple Fluid Grid Layout. The benefits include the following:
Diminished bounce rate:
There are multiple advantages of RWD but the main one is getting responsive sites to reduce the so-called bounce rate. This means that the rate of users leaving the site after seeing only one web page. If your website is responsive, people will not walk out on it and hence your bounce rate will be reduced to a great extent and your ranking on Google will improve.
Larger Addressees:
It depends on your niche initially, audience and industry, mobile users may be responsible for 70% of the emails you receive on a daily basis. If you look at the average content consumption, it is expected that over 2.5 billion users will do the surfing on the internet via mobile phones in 2018. Also, stats are very apparent, people react better to responsive design by visiting numerous pages and spending more time on responsive sites than those which are not responsive.
Progress in your ranking on Google search results:
After redesigning or creating a new website, it will come under your notice that your Google position has improved significantly. Responsive design is one of the basic factors of SEO optimisation. When you use a smartphone when accessing a website, a special tag appears on the search engine that tells users that the site is mobile friendly. The user will surely stay on your site for a long time.
Penalties due to SERP ranking:
Responsive design plays an important role as a ranking factor in the SERP (search engine result page). You will notice that visits have descended if your website is not mobile friendly.
Responsive web design
will certainly make allowances to create a first-class webpage that is fast,
provides great user experience and is ranked high by Google itself. In case of
any help needed regarding RWD then you can unhesitatingly get in contact with a
web design company or a good web design company in India. Professionals will
immediately adopt your CDN, optimise all the images and keep things in the
background simple.
Therefore, there are
certain benefits which could be achieved through the creation of a web site for
mobile phones and tablets. It has been observed and surveyed that people spend
most of their time on mobiles and tablets than on laptops and desktops. To be
honest, the usage of a desktop is becoming obsolete slowly as people prefer
something handy, portable and easy to use.
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