Turbulent changes in the mobile device market have set great challenges to designers and all those who have or want to create a website. The accelerated development of tablets and mobile phones has in the first place caused major problems to website owners. Given that they were imagined and made for desktop computers and laptops, which have far larger screens than today's phones and tablets, existing websites could not fully display content on new devices’ screens. That problem has changed the rules of web design from its roots. According to the best web design company in Kolkata, the solution to the problems which emerged with the challenges of technology is in responsive web design.
In case you don’t already know, it is very important to have a website customized for mobile phones and tablets. All powerful firms in digital marketing talk about it, and it seems even more important than they had assumed. With more and more benefits associated with the compatibility of mobile sites (and the increasing disadvantages of non-customizable pages), responsive design should definitely be at the top of your priorities. Here's why.
According to a Website Design agency in Kolkata, Responsive Web Design has enabled exactly what the market was looking for - content that will remain well visible and readable on all devices equally and that will guarantee a great user experience on the site, regardless of the used device! The core of this design lies in its name - responsive web design allows the site to respond to the size of the screen. The design is based on placing the elements into the grid so that the elements are displayed from the left, top, bottom, undisturbed, flowing, one below the other, as the user scrolls up or down, providing the user with an ideal view of the content. This layout of the elements is called Multiple Fluid Grid Layout. The benefits of RWD on SEO include:
1. Lower bounce rate
There are many advantages of using RWD and the main one is getting responsive sites reduces the so-called bounce rate, i.e. the rate of users leaving your home page (the percentage of visitors leaving your site after seeing only one web page). Google classifies websites with a high bounce rate as not relatively sufficient and decreases their positions in search results. However, if your website is responsive, people will not leave due to a bug, so your bounce rate will be reduced and your ranking on Google will improve.
2. Improve your position among Google search results
After redesigning or creating a new website, you'll see that your Google position has significantly improved. Responsive design is one of the basic factors of SEO optimization. When you use a smartphone when access a website, a special tag appears on the search engine that tells users that the site is mobile-friendly. The user will surely stay on your website for a long time.
3. Larger audience
First, depending on your niche, audience and industry, mobile users may be responsible for 70% of the emails you receive. Looking at the average content consumption, it is expected that over 2,5 billion users will surf the Internet via mobile phones in 2018. Furthermore, a typical smartphone user checks his / her device 150 times a day - that's 150 chances to twist and convert a prospect into a client! Furthermore, stats are very clear - people react better to responsive design by visiting multiple pages and spending more time on responsive sites than on those which are not responsive.
4. Penalties for SERP ranking
Responsive design plays a noticeable role as a ranking factor in the SERP (search engine results page). You will probably notice a decrease of visits if your website is not mobile-friendly.
Responsive web design will allow you to create a first-class webpage that is fast, provides a great user experience and is ranked high by Google. In case you need help with RWD, you can contact a Web Design company in Kolkata or a good Web Design company in India. Professionals will adapt your CDN, optimize images and keep things in the background simple.
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