The job of a Digital Marketer is to get somebody’s business out there onto the internet. A Digital Marketer will develop a marketing strategy or campaign to increase product awareness. A Digital Marketer should be involved in the campaign from the very beginning. This includes strategising and then using all forms of technology to get the strategy or campaign out to the right readers and customers.
Digital Marketing will include web site development, blog development, Social Media campaigns and video.
Digital Marketing is when you developing a digital campaign, get the campaign out into the world using technology and then also analyse the campaign, checking what is working, following through, and ensuring the campaign turns into definite sales. It is a rewarding career and a fun career - always using the internet and always using the fun parts of the internet too - websites, social media, blogging and video.
A Digital Marketer should do a course or Digital Marketing diploma to get into the market. Although you can pretty much teach yourself Digital Marketing it is a good idea to do a developed course that specialises in the Digital World. You will learn there is a lot more to Digital Marketing than just doing a couple of social media posts. It is exciting, interesting, fun, challenging and always different. No two campaigns are the same and your job in the digital world will always be inspiring.
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